As part of my ongoing journey in digital communication, I recently completed two certifications through HubSpot Academy: the SEO Certification and Social Media Marketing Certification II. While pursuing my Master’s degree in Journalism and Multimedia Communication, I felt the need to dive deeper into practical tools that could enhance my skillset, specifically in areas with a growing impact on the communication industry.

With the SEO Certification, I aimed to understand how content can reach broader audiences through search engine optimization, a skill that is invaluable in a digital-first world. This course introduced me to both the technical and creative sides of SEO, covering strategies for improving content visibility and engaging online readers.

The Social Media Marketing Certification II expanded my knowledge of advanced social media strategies, a must in today’s interconnected media landscape. From audience analysis to content planning and platform-specific engagement, this certification equipped me with practical insights directly applicable to my work.

These certifications, earned independently in my spare time, allowed me to bridge theory with real-world applications. They reflect my commitment to staying ahead in the field, enhancing my ability to create meaningful digital content that resonates with audiences. For me, these certifications are more than just credentials—they represent my dedication to continuous learning and to making an impact in digital communication.